Welcome to Groupe Les Affaires advertising space

A business information specialist, Groupe Les Affaires features thought-provoking material related to business strategy, management, entrepreneurship, and personal finance. We reach the Quebec business community through its publications, web sites, events and databases.

Reach a Quebec business audience that features the largest number of decision-makers, located throughout the entire province.

PUBLICATIONS
Abonnez-vous au journal Les Affaires Plus Download media kit Les Affaires Plus
FI Download media kit Finance et investissement
IE Download media kit Investment Executive

Les Affaires: Quebec focussed with a global perspective

Les Affaires has been offering in-depth content dedicated entirely to business issues. The publication sets forth the economic players in Quebec while also addressing national and international issues. Entrepreneurship, retail, information technology, business strategy and management are among the recurring themes. Les Affaires features stimulating information regarding team-leadership, managing investments and handling all aspects related to business.

  • Number 1 business publication in Canada, with a readership profile boasting 59% of readers who are professionals and business leaders in Quebec.
  • 67 % of readers rarely miss an issue. They are the most avid readers of Canadian business in the country.
  • The publication received the highest rating of all Canadian business publications with regards to content appreciation, the enthusiasm and time spent reading articles as well as how many times it was consulted.
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Les Affaires Plus: the business community personal finance magazine

Only Les Affaires Plus popularizes the ideas of savings, investment, retirement, real estate, credit and taxation as effectively. The magazine explores all concepts related to personal finance, with the aim of providing tools to families with middle to high incomes. The articles are simple to read and provide solutions that are relevant to the lifestyles of Quebecers. This publication helps readers save time and money; it is an essential tool for effectively manage one's financial resources.

  • Les Affaires Plus has a readership with the highest average family income of all francophone publications ($112,000).
  • Les Affaires Plus readers have a higher income, but they also have more needs. 56 % of them are young families with children.
  • 94 % of readers are homeowners with a property value that is 37 % higher than the Quebec average.
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Finance et investissement

Finance et Investissement was launched in November 1999 for French-speaking financial professionals. Finance et Investissement reports on the people, products, trends and technologies in Canada's financial services sector, with a focus on the Quebec financial market.
In addition to a strong news component, our newspaper offers sales, marketing and technology features that help advisors build their businesses. The editorial team of Finance et Investissement is based in Montreal in order to create content that are specific to Quebec's financial services community.

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Investment Executive

Launched in 1989, Investment Executive is Canada's newspaper for stockbrokers, mutual funds salespeople,financial planners, personal bankers and other professionals in the financial services business.
We focus on those professionals who sell financial products - stocks, bonds, mutual funds, insurance, etc. - and what they need to know to do a better job for their clients.

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WEB SITES
lesaffaires.com Download media kit lesaffaires.com
acquizition.biz Download media kit acquizition.biz
FI Download media kit finance-investissement.com
IE Download media kit investmentexecutive.com

lesaffaires.com: the business content and services portal

Lesaffaires.com is the only Quebec site completely dedicated to business content. In addition, it provides hourly news updates; there are also blogs to read and content from experts, web users can view videos and attend webcasts. Our journalists, bloggers and experts aid the Quebec business community in understanding the latest economic news, the stock market and business management.

  • Reach 237,000 unique visitors per month.
  • Promote your services to Quebec professionals and business leaders that account for 62% of visitors.
  • Also reach visitors who are on the road thanks to the mobile version of the site.
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acquizition.biz: the site for buyers and sellers of businesses

Acquizition.biz has been efficiently and confidentially putting buyers and sellers of businesses into contact since 2004. Its goal is to generate qualified business contacts that can aid the Quebec business community in buying or selling a company, without any commission in return.

  • Reach 88,000 members who are looking for business opportunities, ready to receive offers regarding businesses for sale or looking for investors.
  • Acquizition.biz - it's 250,000 monthly page views covering practically every sector of business activity: agriculture, wholesale trade, construction, accommodation and food services, commercial real estate, tourism and many others.
  • Position your professional services offer to a qualified clientele.
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Finance et Investissement

Finance et Investissement was launched in November 1999 for French-speaking financial professionals. Finance et Investissement reports on the people, products, trends and technologies in Canada's financial services sector, with a focus on the Quebec financial market.
In addition to a strong news component, our newspaper offers sales, marketing and technology features that help advisors build their businesses. The editorial team of Finance et Investissement is based in Montreal in order to create content that are specific to Quebec's financial services community.

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Investment Executive

Launched in 1989, Investment Executive is Canada's newspaper for stockbrokers, mutual funds salespeople,financial planners, personal bankers and other professionals in the financial services business.
We focus on those professionals who sell financial products - stocks, bonds, mutual funds, insurance, etc. - and what they need to know to do a better job for their clients.

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EVENTS

Conferences: decision-makers wanting to learn and share regarding specific challenges

30 conferences are organised each years regarding a variety of key challenges that affect the Quebec business community. In 2012, the following subjects were discussed: industrial maintenance, absenteeism, health and safety, sustainable development, social media as well as many other topics. Each conference, which is spread over 2 days, attracts 80 to 100 participants. The first day features conferences while the second day is devoted to practical workshops; all in the effort of inciting participants to ask questions and engage in networking.

  • Reach business decision-makers. 71% of participants are the ones making decisions in their companies (presidents, vice-presidents, general directors and directors).
  • Position yourself close to your target market who is participating in a business event linked directly to their needs.
  • Use the event to meet your clientele and broker agreements.
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Rendez-vous: curious decision-makers interested in learning more about strategy from their peers

Each year, Les Affaires organises approximately 15 Rendez-vous that are offered as a series of 3 to 5 events related to a specific theme. Each Rendez-vous is designed to maximize executives' time, the majority of whom make up the audience. These events occur in the morning from 7 am to 9 am or during the lunch hour from 12 pm until 2 pm. This format usually attracts between 120 and 250 participants to each event.

  • Inform decision-makers of your services: presidents, vice-presidents, general directors and directors represent 78% of participants.
  • Associate yourself to a Rendez-vous series that is linked directly to your target market or to your sphere of activity.
  • Use the event to meet your clientele and broker agreements.
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Trade missions: decision-makers who go into the field to develop their businesses

Trade missions have the goal of bringing participants directly into the field in order to maximise contacts and develop business opportunities. The itinerary is established in order to maximise meetings according to the availability of participants. Trade missions are limited to smaller groups. All those who participate are very interested in creating business relationships with the other participants or with the business people who are met during the course of the mission. This is an excellent platform for networking, as meetings are numerous and occur throughout Quebec.

  • Reach business executives. The 31 people who participated in the first Les Affaires trade mission in Northern Quebec in October 2012 were all upper-level executives and entrepreneurs.
  • Benefit from an exclusive environment that is conducive to business development with highly qualified prospects.
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CONTENT SERVICES
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Editorial content

Marketing de contenu Download information

Content marketing

Marketing de contenu Download information

Commercial content

Editorial content

Editorial content is a chance for advertisers to showcase their brands with ads placed near high-quality copy written by our seasoned journalists and freelancers. The content takes the form of newspaper or website articles, series, or editorial reports. Clients may have a say on the broader theme, but the final topic choice is made by the editorial team.

Advertisers may also order licensed content copy. Content is also written by our seasoned journalists and freelancers, but is published on the client’s website under an agreement. The source must however be indicated (Les Affaires).

  • Take advantage of the expertise of our journalists and freelancers
  • Piggyback on the credibility of our editorial reports
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Content marketing

“Brand Knowledge” is a section that offers advertisers the opportunity to get exposure for their brands in front of a business audience with well-written, informative content. Themes may be decided by clients but must be approved by the Content services' team. Content must be on a topic readers will find informative, since the section is not read as advertising.

A qualified copywriter is selected to match the topic and client needs and produces according to the instructions given. The production process is jointly managed by the Content services' team and the client. Journalists from Les Affaires are not involved.

  • Take advantage of our knowledge of the business audience to help you find the right topic and how best approach to it
  • Take advantage of all the delivery channels carrying “Brand Knowledge”
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Commercial content

There are two types of commercial content:

  1. Content providing greater detail on products and services than traditional advertising can deliver. When such content is published by Business Solutions Group properties, it is identified as “Partner content” or as a “Partner report.”
  2. Content of any other kind for publication outside Business Solutions Group. Delivery channels are at the client’s discretion.

Topics and treatment are entirely at the client’s discretion. A qualified copywriter is selected to match the topic and client needs and produces according to the instructions given. The production process is jointly managed by the Content services' team and the client.

  • Use our turnkey service to get just the content you want
  • Take advantage of our expertise in the creation of multiplatform content
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The audience of the entities within the Les Affaires Group is measured by renowned independent firms such ABC, PMB, Crop, Totum Research, comScore, Google Analytics and IPSOS, in addition to relying on ad hoc surveys answered by internet users. All statistics on this page refer to either of these studies. Please contact us for more information.